• Keith Shaw

Why do I Coach?

This weekend Tanja and I had the pleasure of visiting Seattle, Washington. Seattle is our home city away from home. We enjoy our favorite places and find new ones each time we go. We connect, and relish spending a focused couple of days on us and our relationship. Always we walk around the city to explore and today we happened by the War Memorial in town (pictured).

Steven Lee Cannon. His name is on the wall, part of the seemingly endless list of names from different conflicts spanning back over 100 years. Before today his name was unknown to me.

I’m asked often, why have I begun a coaching practice? Why do I do the things I do? And the reasons are many but if I had to distill it down, I coach for Steven and so his lost life can be lived forward. I coach because so many of us are living half alive, purposeless, lacking honest expression, love and joy and I want to change that.

I think of the people like Steven, and what they would do if they were suddenly back; if they did not perish in the war. Would they live, half measured, separately from their spouse, would they dither away their day with 4 hours of social media scrolling? What would they tell us?

I bet they would encourage us to live our lives fully and be ourselves. To love each other and don’t sweat the small stuff. I have a responsibility to leverage my gifts and strengthen my practice to serve to brighten the days of as many as I can. Steven Cannon's job was to go to war, and for that he lost everything. My job is to do everything I can to ensure those that have benefited from his sacrifice are able to fully enjoy the peace he was not able to himself.

I have the training, ability and desire to help people find their happiness through coaching. By doing so I am honoring the sacrifice so many have made so we can live in peace. By helping my family, clients and community improve, I feel I am living up to the responsibility I have to make the world a better place.

We cannot sit by, half alive and squander the gift we’ve been given. We need to continue the work, build a stronger, more connected and sustainable society. We need to do that while living our own truth, fulfilling our purpose in life, and bringing joy to those around us. It’s a big responsibility and it’s the least we can do for those who never had the chance.

©2018 by Proudly created with